Boulder Named as Host of New IRONMAN Triathlon

Race to Debut in August 2014

Tampa, Florida — IRONMAN announced today that Boulder, Colorado has been selected to host the tenth race in the IRONMAN® U.S. Series.  The IRONMAN® Boulder triathlon is scheduled to take place on Sunday, August 3, 2014.

“Boulder is a great triathlon city and IRONMAN has a rich history here through our IRONMAN 70.3® Boulder event and our partnerships with several Boulder based companies like Newton Running and TrainingPeaks,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited to bring an IRONMAN® triathlon to this amazing city and to continue to help advance the sport here.”

“Boulder is the training ground for both past and present world champion triathletes,” said Dave Christen, Race Director for IRONMAN Boulder. “Because of its proximity to Denver, Boulder is the ideal Rocky Mountain region addition to the IRONMAN triathlon national calendar. The city is already buzzing about the event.”

One of 30 events in the global IRONMAN Series, IRONMAN Boulder leads athletes through a 2.4-mile swim, 112-mile bike and 26.2-mile run on a course that covers a variety of Boulder’s scenic areas. The race will start with a single loop 2.4 mile swim at the Boulder Reservoir, which also hosts the first of two transition areas. The bike course will head north of Boulder onto a single 112 mile bike loop that includes Carter Lake. The second transition will be at Boulder High School just two blocks away from downtown Boulder. The two-loop, 26.2-mile run course will be entirely on the Boulder Creek Trail. The finish line will be on the famous Pearl Street Mall and will provide athletes and spectators alike an incredible completion to the race.

“Boulder is an athletic community that embraces elite sports and challenging competitions,” said Boulder City Manager Jane Brautigam. “IRONMAN represents our community values and affords amateur athletes, many of whom are Boulder residents, an opportunity to demonstrate their extreme mental and physical endurance. We’re proud to see IRONMAN bring this iconic race to our community.”

“We are thrilled at the chance to host the IRONMAN Boulder triathlon in 2014. This race is the perfect fit for Boulder’s iconic outdoor brand and lifestyle” said Sean Maher, Executive Director of Downtown Boulder Inc. “We’ve put a lot of time into research and planning and we are excited about the economic impact that IRONMAN can bring to our area and local businesses. Bringing this race to Boulder is a win/win for all involved.”

IRONMAN Boulder will have a $75,000 USD professional prize purse.  Additionally, the race will offer 50 age-group slots to the 2014 IRONMAN World Championship on October, 11, 2014 in Kailua-Kona, Hawai`i.

Registration for IRONMAN Boulder will open at noon EST Wednesday, July 17 at ironman.com.

The IRONMAN 70.3® Boulder will take place June 15, 2014 and the Boulder Peak will be July 13, 2014.

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit ironman.com.

About Boulder

Boulder Colorado was founded in 1859 by explorers seeking the riches of gold. Boulder enjoys a colorful and interesting history.  Boulderites embrace a Green Lifestyle, and Boulder has a history in promoting a Healthy Community Lifestyle.

Visitors can enjoy the benefits of a community created by residents that embrace a healthy, culturally-enriched lifestyle. Whether you are an outdoor enthusiast, seek intellectual stimulation or want a relaxing getaway, Boulder offers a variety of experiences for every type of travel. Catch a glimpse of some of Boulder’s furry and feathery residents while strolling, hiking or biking through our 300 miles of trails and 45,000 acres of open space, or people-watch at an outdoor café or restaurant on the Pearl Street Mall.

Boulder is centrally located in the foothills of Colorado’s Rocky Mountains, just 35 minutes northwest of Denver. The City of Boulder sits 5,430 feet above sea level. Boulder enjoys 300 plus days for sunshine a year and moderate weather. Last checked, there were 102,500 residents in Boulder, including about 25,000 students who are enrolled at the University of Colorado at Boulder.