ISSUE #24, Fall 2004 – One of the premier race organizations in the world recently relocated its headquarters to Boulder. IRONMAN North America, which produces the Lake Placid, Coeur d’Alene, Florida, Canada, and Wisconsin IRONMANs, as well as several half-IRONMAN distance races, decided its Florida offices weren’t working for them and began looking for a more central location on the continent. They had recently moved to Florida from Lake Placid, thinking it would be good to be near both the World Triathlon Corporation offices and the USAT Training Center.
“The travel was killing us,” said president Graham Fraser. And most of the staff enjoys winter sports unavailable at their Clermont location.
“We’re skiers, and everybody who works for us, and my boys are hockey players,” said Graham.
They considered the major airport hub cities of Chicago, Dallas, and Denver, and with Boulder being the triathlon center it is, and close to good snow, it was an easy decision.
“I have a lot of friends in Boulder, and everyone tells me how wonderful it is,” said Fraser, who visited just before IRONMAN USA Lake Placid.
“Here’s what sold me: Saturday I ran with Dave Scott for an hour. Sunday I go for a run and bump into Tim DeBoom, and then I ran into Frank Shorter. And I’m thinking, ‘Hey, this is pretty cool, this is the endurance sports place of the world.'”